Things We Can Learn From Apple

Even if you hate Apple Computer, there are some things that you cannot deny about them. They make some really good products that have been wildly popular. There are many things that have made Apple successful, and those same characteristics that have made Apple successful can be applied to a person's life and make them successful too. This may seem pretty obvious but it's very true and it's something that a lot of people don't think about.

So what are some things that make Apple a successful company? As I've watched Apple for a number of years now, I think I can say there are a few things that make them really successful.

1. Do One Thing Really Well

Ok, so I can hear you saying, wait, Apple does more than one thing, they have a whole bunch of products in the computer industry. This is true, but they also only have one iPhone, one iMac (with the exception that you can get it in different screen sizes) one Macbook, ok you get what I'm saying. Basically what Apple does is offer one product that they do really good at making. And they don't sub anything out. They do it all themselves with their own people. I even read a story about who one of their applications was programmed by just one individual.

2. Blatantly Promote Themselves

As the recent iPhone "antennagate" issue highlights, Apple makes no bones about promoting themselves. They like you to think that they're the only company that makes smart phones because they are the ONLY company that makes the iPhone. It's true that when the iPhone came out, there really wasn't much competition. But the market has changed and Android's have taken a big chunk and seem like they might just grow all over the iPhone.

3. Present a Consistent Image

As mentioned in the last point, Android has been growing like crazy. What does Apple do? Nothing. They keep presenting the iPhone as if it was the only product out there. Sure they do add some features, but they continue to present their very polished image and don't let the waves and bumps in the market move them away from that image.

4. Pay Attention to Details

If you've ever watched Steve Jobs give a "stevenote" wherein he talks about Apple's newest product, you'll agree with me that if just about anyone else went into the detail that he goes into about the products, the presentation would be excruciatingly boring! That's because he talks about every little curve, every little feature, every little button. Everything. And believe me, Apple rarely misses anything when it comes to product design details (unless it has to do with antennas).

Now that's enough raving about the good things that Apple has done. Of course, like anyone else, they're not without some blemishes and I'll go into those sometime too. But my main point in this article is that you can be successful too, like Apple has been. Sure, you may not do stuff the way that they do it exactly, but when someone has been successful it sure doesn't hurt to look at what's made them successful and try to implement what they're doing.